UCollex is the new-gen platform for creators, backed by Animoca Brands. The growth and focus of the company required a brand identity that is efficient to use, flexible across applications, and able to present localized content in a global fit. It simplifies the art of collecting by offering collectors with the confidence to buy what they like while maintaining ultimate digital ownership. Going one step further, it also allows signed artists to easily share their creations as digital collectibles and NFTs so that fans can engage in the creator's meta-universe.

To create a brand tone of voice we developed a humorous and conversational approach, while avoiding the use of technical jargon that can speak down to the audience. NFTs can be "cryptic," but we strive to make them accessible, also remain friendly, calm, and professional. We were also aware of each country's specifics and cultural practices. For North America, an entertaining style is preferred, but clarity and brevity always take precedence. For Japan, it is more important to be polite and courteous in order to show respect for others when communicating.